Upcoming events

EIR Workshop: Your Go-to-Market Strategy - The Essential Link

Speaker Karin O'Connor, Entrepreneur in Residence at Research Park
Date: 3/8/2017
Time: 12 p.m. - 1 p.m.

EnterpriseWorks Conference Room 130, 60 Hazelwood Drive Champaign, IL 61820



Event Type: Other

The essential link between your Value Proposition and your Target Market is your Go-to-Market Strategy.  Having a great product that addresses an important market need is not enough.  A well-defined and executable Go-to-Market Strategy can be the difference between a compelling new venture opportunity and startup that fails to gain traction because the entrepreneur assumed that a "better mousetrap" was all he or she needed to be successful.

Especially at launch, when resources are limited, it's important for entrepreneurs to focus on the specifics of their Go-to-Market Strategy.  If they get it wrong, they may not have a second chance.

Karin O'Conner is the founder and president of Perimeter Advisors, an advisory firm that assists owners of promising mid-market companies with planning and execution of value enhancement strategies. She has experience advising entrepreneurs across the financial services, business services, technology distribution, health care, and manufacturing industries.

To request disability-related accommodations for this event, please contact the person listed above, or the unit hosting the event.