EIR Workshop: Your Go-to-Market Strategy - The Essential Link
|Speaker||Karin O'Connor, Entrepreneur in Residence at Research Park|
|Time:||12 p.m. - 1 p.m.|
EnterpriseWorks Conference Room 130, 60 Hazelwood Drive Champaign, IL 61820
The essential link between your Value Proposition and your Target Market is your Go-to-Market Strategy. Having a great product that addresses an important market need is not enough. A well-defined and executable Go-to-Market Strategy can be the difference between a compelling new venture opportunity and startup that fails to gain traction because the entrepreneur assumed that a "better mousetrap" was all he or she needed to be successful.
Especially at launch, when resources are limited, it's important for entrepreneurs to focus on the specifics of their Go-to-Market Strategy. If they get it wrong, they may not have a second chance.
Karin O'Conner is the founder and president of Perimeter Advisors, an advisory firm that assists owners of promising mid-market companies with planning and execution of value enhancement strategies. She has experience advising entrepreneurs across the financial services, business services, technology distribution, health care, and manufacturing industries.
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